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Are New Aesthetic Devices Really Worth It? The Hidden Truth About “Upgraded” Technology

  • Writer: Absolute MS
    Absolute MS
  • May 2
  • 1 min read

Are New Aesthetic Devices Worth the Upgrade?

In 2025, the aesthetic device market is booming with “new” launches — but if you look closely, many of these machines are simply rebranded old technology. Whether it's RF, HIFU, or IPL, the core treatment mechanism remains unchanged — only the interface or design sees an update.



What’s Actually “New”?

Let’s break down what’s happening:

  • ✔️ New touchscreen

  • ✔️ Redesigned casing

  • ✔️ Updated software presets. Yet the treatment output is often identical to what older models offer — and at a significantly higher price.


Why This Matters for Clinics

Many clinics are enticed by the idea of staying "ahead of the curve," but this can mean:

  • ❌ Overpaying for superficial upgrades

  • ❌ Reduced ROI due to inflated costs

  • ❌ Getting locked into consumable-based models


What to Look for Instead

At Absolute MS, we focus on value-based technology:

  • Clinically proven results (e.g., ADVATx, Corage 2.0, EVE Synergy)

  • No consumables

  • Stable pricing with support

  • Customizable protocols without being boxed in by “smart automation”


Final Thought

Before investing in the “next big thing,” ask: Is this genuinely innovative, or just cleverly marketed? Because sometimes, the best technology is the one you already have — or a smarter version of it.

📞 Need advice before making your next equipment purchase? Let our team guide you through what’s truly worth your investment.


 
 
 

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